News of our campaign went global
We were featured in France24, BBC UK Radio, Bangkok Post, Yahoo News, Talking Influence and Logo TV
63 posts reached 4.9 million people
Posts were liked 43K times
We gave bi-weekly messaging for influencers to follow
See example brief here on COVID and hot weather
20 Instagram stories accounted for over half of our impressions
Don’t underestimate the power of a story!
Video only accounted for 3% of posts
Our influencers were located in 11 countries and posted in 7 languages
Billion Dollar Boy did all of this work pro-bono.
We’ve ended this phase of the campaign but have the ability do outreach to influencers at any time again in times of emergency messaging.
